Even 2 or 3 years ago, everyone made fun of the gradients and considered them an attribute of the design of logos from the 90s. From here the installation went that the use of a gradient is the key to an unsuccessful logo. In the near future, a fashion for non-standard color transitions will remain with the combination of seemingly incompatible colors or with the use of acid shades. And if you are more concerned to get a business logo design in London or at any other place, just look around the nearest agency and get your brand a visual identity. What do you think about logo and its importance?